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Crumbl Cookies opens Oak Creek bakery, its fourth in Wisconsin

Crumbl Cookies, a gourmet bakery, opened on May 21 in Oak Creek and the owner, Wes Henrie, has been spending 20 hours in the shop baking thousands of cookies to keep up with demand.

“It’s been a pretty nutso few weeks between our opening and Memorial Day,” Henrie said.

Prior to flying through the kitchen, Henrie worked for Delta Airlines. Three years ago, he was introduced to Crumbl and loved the business concept of a warm, freshly baked cookie.

“I’m a fairly health-conscious guy but I was purchasing Crumbl every week as a weekly splurge,” he said.

Friends prompted Henrie to move to the state last year.

“I thought this concept of cookies would pair well with cheese and beer,” he said.

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